Thursday, 28 July 2011

Target Audience Research - Questionnaire

I have created a questionnaire to ask the people who fit the target audience of my music video, (the people discussed in my post about psychographics and demographics). I am planning on going into town and asking people who look as though they fit into that catagory the questionnaire. I am doing this with another member of my class - Roxanne Bright. We decided to do this together as we discussed our target audience and we feel as though they are similar. We are going to try different points in town where we feel our target audience may visit, such as shops like Chopper or Storm. I am hoping to collect 10+ sets of results from this and I think that this will help me in coming up with my storyboard for my music video.

This is the questionnaire I have created;

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