I have been thinking about what music channel my band and song may appear on, and I have thought of three popular music channels which all have a variety of types of music playing, all of which could feature my artist and song. These three music channels are;
4Music:
4Music is a music and entertainment channel which is broadcast 24 hours a day. It can also be found on its own website, and also has Facebook and Twitter pages to represent it. This channel replaced 'The Hits', and is shown on Freeview, Virgin Media and Sky. The music shows which are shown on this channel are as follows:
Today's 4Music Top 10,
Fresh Music Top 20,
Your Official Top 20,
UKHot40,
The 4Music Buzz Chart,
4Music Big Ones,
The UK Airplay Top 20,
4Music Doubles.
These different shows all show a variety of music, either what is currently in the chart and new releases, or specific shows for various styles of music, including alternative rock (which is the style of my artist). The target audience for this particular music channel is teenagers and younger adults, due to the style of language used on the show and also on their website, and the colours they use to advertise. Also, most of the songs are in the charts and are newly released, which a lot of younger viewers would be interested in.
Viva:
VIVA is a more recent music channel, established in 2009. It is owned by MTV and has the slogan of 'up your viva!'. It is only shown on Freeview television, and in the UK and Ireland. As well as music videos, this channel is also used for programmes including MTV and Comedy Central. The main music show on this channel is The Official UK Chart Show. VIVA shows all different genres of music and does not stick to a specific style, however the majority of the music videos shown are from the Top 40 songs in the mainstream current charts. Therefore it is unlikely that my chosen artist and song would be shown on this channel regularly, but may appear on occasion.
Kerrang:
Kerrang! TV is a digital television station owned by Box Television, which is loosely connected to the magazine, Kerrang!. As of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist.
The TV station's playlist is mainly metal and pop/skate-punk, although with some unusual exceptions. Certain bands, such as Tenacious D and Limp Bizkit get higher than average play rates, due to higher rates of text requests. Themed 30 minute segments often cover artists who are on the playlist, with large numbers of videos, most noticeably Green Day, Paramore and You Me at Six.
The bands mentioned last are all of a similar genre to Simple Plan, who are my chosen band. Therefore I believe that Simple Plan - Your Love is a Lie (which is the track to which I am making a music video to) would fit well with this music channel in their themed 30 minute segments which cover artists such as this.
After having looked at all three of these music channels, I have decided that the channel in which my music video is to appear on is Kerrang!. The reason for this is because this is a music channel with a more specific target audience who listen to music of similar genres to Simple Plan. Similar bands have appeared regularly on Kerrang! which means that the music video will be shown directly to those in the target audience. The style, colour scheme, language and layout of the shows all link to the target audience I am trying to aim my music video towards.
No comments:
Post a Comment